We were thrilled to attend the Women In Automotive Conference in Colorado Springs, where our Automotive Director of Sales and Strategy, Tara Rego, led an inspiring presentation on “Effectively Reaching Women in Automotive Advertising. Tara shared insightful strategies on how to resonate with female audiences and tap into their significant buying power. With women influencing new car sales in the U.S., it’s crucial for advertisers to understand their unique media consumption habits. Attendees left with actionable insights to ignite their advertising efforts and better connect with women who control the road. Thank you, Women in Automotive, for hosting such a powerful event! #WomenInAutomotive #AutoAdvertising
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Constant churn and overwhelming choice make it difficult for campaigns to reach a critical mass of viewership. How to create unity from chaos? Michael Guth's keynote address from Streaming Media NYC brings clear insights. #SMNYC
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Marketers struggle to connect campaigns to real business results. Aggregated multiscreen attribution unlocks a holistic view, revealing how consumers interact across devices and screens and discovers untapped conversion opportunities & optimizes creatives for peak performance. Read more for insights on granular customer behavior analysis, data-driven decision making, and identifying top-performing creatives. https://lnkd.in/g5szF6BE #marketingattribution #multiscreenmarketing #datadrivenmarketing #omnichannelmarketing
Why brands are relying on multi-screen attribution insights
digiday.com
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TV fragmentation often feels like chaos… so how do we wrangle it? Michael Guth’s keynote address at the #StreamingMediaConference tackled the challenges of a chaotic media landscape including the question of churn, leaning into optionality, the difference data makes and showed how brands can spend less time aggregating audiences and more time focused on outcomes working with the right partner. Stay tuned for a recap of Michael’s address on “Harnessing Chaos”. Meanwhile, learn more about Spectrum Reach’s 1:1 relationship with more than 30M internet customers and almost 14 million video customers at https://lnkd.in/gp32g6E
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What’s driving demand for #CTV? Scale. Data. The line up, including sports and cultural moments. And measurement. Michael Kuntz, VP of Programmatic Sales, shared his insights at the Streaming Media Conference. Learn more about how Spectrum Reach helps advertisers leverage these trends to drive and measure outcomes at https://lnkd.in/gp32g6E
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The best part about Cannes in June (besides taking in the glorious south of France)? Connecting with fellow industry colleagues! Let’s meet beachside at our Executive Suite located at MediaLink Beach, where our team will be available from 9:00 a.m. to 6:00 p.m., June 17-20. Schedule a time to meet with us https://lnkd.in/ezreq5YA #CannesLions #CannesLions2024 #CreativeMarketing #tvadvertising #streaming #ctv #ctvadvertising #programmatictv #advertisingindustry
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Elevate your ads with Ad Portal, our DIY TV + streaming ad platform. Customers are waiting to see you on every screen 👀 #adportal #DIYadvertising https://lnkd.in/erd97ntS
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Spectrum Reach reposted this
Streaming and linear TV tactics are converging to reach voters effectively. Discover how incorporating streaming into media plans can boost audience reach and targeting precision. Spectrum Reach shares key findings. https://lnkd.in/gMGNWSZh
Amplifying Political Campaign Success: The Impact of Multiscreen Goes Beyond Reach
mediavillage.com
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We’re thrilled by our creative teams’ recent sweep of seven awards in the 2024 Communicator Awards! Our five “Awards of Distinction” and two “Awards of Excellence” included integrated marketing campaigns for B2C and B2B, internal communications, and DEI efforts. We’re so proud to see our teams' hard work across these categories recognized with these awards – their creativity and collaboration are awe-inspiring! Let’s celebrate these award-winning teammates in the comments!
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There’s no place quite like home. For us, that’s #Rochester, NY, just one of the 91 markets we serve across 36 states. And if you want to connect your business with the right customers in Rochester, or any of our other markets, our local experts are happy to help. https://ow.ly/zLMm50Rk9xx #localadvertising #spectrumreach